The #1 resource for those seeking to combine external success with internal fulfillment

Not Subscribed Yet?

Unlock peak performance, 3-5x your income potential & prevent burnout.
With actionable deep-dive emails delivered straight to your inbox.

Avoid These 5 Cognitive Biases

Today, I want to introduce you to the enemies of good decisions - cognitive biases.Let’s dive in.So what are cognitive biases?Imagine your brain is a super busy, slightly lazy, office worker.It’s got a ton of tasks (thoughts) to handle every day, and to make life easier, it takes shortcuts.Now, these shortcuts are what we call cognitive biases.They’re like the brain’s cheat codes - to quickly make decisions without having to analyze every single detail.

The Problem: While these shortcuts help our brains save energy,
they can also trick us into making stupid mistakes.Think of it like autocorrect on your phone.It’s meant to help you type faster, but sometimes it changes “Let’s eat, Grandma!”to “Let’s eat Grandma!”, which is… you know, not great.So, next time you make a snap decision or remember something a bit too perfectly,

just remember, that it might be your brain taking a shortcut.
Now, I will introduce you to the 5 most common cognitive biases - so you will never be negatively affected by them.

1. Anchoring Bias
This tendency makes you rely too heavily on first impressions when making decisions.You get anchored to the first piece of framing information you encounter.This tendency is commonly exploited by businesses when making offers,in negotiations (think of buying a car), or even a salary negotiation with a new employee.Takeaway: Don’t be attached to the first number.

2. Association Bias
Irrelevant association that qualities of one thing are inherently qualities of another.Your brain is a connection machine and likes to see patterns and connections - even if they don’t exist.Takeaway: Ask yourself “Are those things connected?”

3. Authority Bias
You will attribute greater value to the opinion of authority figures.Of course, many authorities have earned their credibility through experience but an actor might not be the right person to rely on for health advice.Takeaway: Ask yourself “Is this person an authority in this specific field?”

4. Availability Bias
This bias occurs when information is recently made available to you.Availability bias stems from over-reliance on your recent experiences within your frame of reference.Think of a plain crash - when a plain crash is all over the news, you are less likely to book a flight.Takeaway: Rely on statistics over a long period, not the news.

5. Confirmation Bias
This is your tendency to search for, interpret, favor, and recall information in a way that confirms or supports your prior beliefs or values.People display this bias when they select information that supports their views, ignoring contrary information.The effect is strongest for desired outcomes, emotionally charged issues, and deeply entrenched beliefs.Takeaway: Become an emotionless, neutral observer, not a participant.So, I hope you liked this week’s episode.I would love to get some feedback from you or topic ideas you would like to be dissected soon!

Feel free to reach out on social!

Enjoy the rest of your Sunday - and never forget to Optimize.

Back to the Homepage


I am Tobias and I help entrepreneurs, content creators, and knowledge workers to:

  • Overcome addictions and bad habits

  • Get more done in less time

  • Improve their well-being and emotional resilience

  • Manage stress and prevent burnout

When you're ready, here's how I can help you:

An image of a computer and a course.

Learn how to build your online business for free

Do you want to build an online business, use social media to grow your distribution networks, and learn how to create outstanding content?This free course shows you:

  • How to create a marketing strategy

  • How to create amazing content

  • How to leverage AI

  • How to control your growth

  • How to post your content on all platforms

two men standing shoulder-to-shoulder, looking out across a distant horizon

Systematic Coaching

Close the gap between who you are and who you want to be and learn how to 3-5x your productivity, overcome addictions, make new habits on autopilot, and create a life you love.

An upward-pointing arrow, implies growth.

Online-Business Consulting

Do you want to establish yourself as a thought leader, monetize your audience, or hire an expert to write your social media content for you?Fill out the questionnaire so we can evaluate if working together is a good fit. If I can help you based on your answers, I'll invite you to a free discovery call.

The #1 resource for those seeking to combine external success with internal fulfillment

Still Missing Out On Future Posts?

Unlock peak performance, 3-5x your income potential & prevent burnout.
With actionable deep-dive emails delivered straight to your inbox.